Due to the structural differences in market demand for cellulose ether, companies with different strengths and weaknesses can coexist. In view of the obvious structural differentiation of market demand, domestic cellulose ether manufacturers have adopted differentiated competition strategies based on their own strengths, and at the same time, they have to grasp the development trend and direction of the market well.

(1)?Ensuring the stability of product quality will still be the core competition point of cellulose ether enterprises

Cellulose ether accounts for a small proportion of the production costs of most downstream enterprises in this industry, but it has a great impact on product quality. Mid-to-high-end customer groups must go through formula experiments before using a certain brand of cellulose ether. After forming a stable formula, it is usually not easy to replace other brands of products, and at the same time, higher requirements are placed on the quality stability of cellulose ether. This phenomenon is more prominent in high-end fields such as large-scale building material manufacturers at home and abroad, pharmaceutical excipients, food additives, and PVC. In order to improve the competitiveness of products, manufacturers must ensure that the quality and stability of different batches of cellulose ether they supply can be maintained for a long time, so as to form a better market reputation.

(2)?Improving the level of product application technology is the development direction of domestic cellulose ether enterprises

With the increasingly mature production technology of cellulose ether, a higher level of application technology is conducive to the improvement of comprehensive competitiveness of enterprises and the formation of stable customer relationships. Well-known cellulose ether companies in developed countries mainly adopt the competitive strategy of “facing large-scale high-end customers + developing downstream uses and usages” to develop cellulose ether uses and usage formulas, and configure a series of products according to different subdivided application fields to facilitate customers’ use, and to cultivate downstream market demand. The competition of cellulose ether enterprises in developed countries has gone from product entry to competition in the field of application technology.