As a high-performance admixture, building material grade cellulose ether can improve the water retention and thickening properties of building materials, and improve the workability of construction. It is widely used to improve and optimize including masonry mortar, thermal insulation mortar, tile bonding mortar, Self-leveling mortar, as well as the performance of building material products including PVC resin manufacturing, latex paint, water-resistant putty, etc., make it meet the requirements of energy saving and environmental protection, improve the construction efficiency of construction and decoration, and indirectly apply to various types of construction projects. Masonry and plastering construction, interior and exterior wall decoration are in line with the development direction of the national industrial policy on energy saving and environmental protection of new building materials. The company’s building material grade cellulose ether is mainly high-end building material grade HPMC, and its main application fields include thermal insulation mortar, tile adhesive, self-leveling, wallpaper glue and other dry-mixed mortar fields, as well as polyvinyl chloride (PVC), Electronic slurry and other fields; there are also some ordinary products, which are mainly used in ready-mixed mortar, ordinary mortar and wall scraping putty.

Due to the large total investment scale in the field of construction engineering, the wide market scope and large demand, the overall market demand for building material grade cellulose ether is much greater than the demand for cellulose ether in other fields. It is mainly used in ready-mixed mortar, bonding agent, PVC, putty, etc. At present, my country’s demand for building material-grade cellulose ether (including construction, PVC and coatings) accounts for more than 90% of the demand for non-ionic cellulose ether.

But from a global perspective, about 52% of non-ionic cellulose ethers are used in the field of building materials, which is far below the domestic level. The main reason is that, on the one hand, the scale of investment in the field of construction engineering in my country is large and growing. Although the growth rate is slowing down, the volume is relatively large; Therefore, my country’s building material grade cellulose ether has the characteristics of wide application range, large market demand, and scattered customers. Based on the 220,000 tons of building material-grade cellulose ether demanded in the domestic market in 2018 and an average price of 25,000 yuan/ton, the domestic building material-grade cellulose ether market size is about 5.5 billion yuan.

As far as building material grade non-ionic cellulose ether is concerned, there are two characteristics. First of all, it is greatly affected by downstream industries such as construction engineering, real estate and decoration. In recent years, although my country’s real estate investment and construction area of ??real estate development enterprises have increased year by year, the growth rate has dropped significantly. Correspondingly, the growth rate of the national production of ready-mixed mortar and coatings declined.

Another feature is that the policy guides the development of green, energy-saving and environmentally friendly buildings and the transfer of overseas customer demand to China, which offsets the impact of the decline in domestic real estate growth. The “Thirteenth Five-Year Plan for Building Energy Conservation and Green Building Development” puts forward goals. By 2020, the energy efficiency level of new urban buildings will increase by 20% compared with 2015; the proportion of green building area in new urban buildings will exceed 50%, and the proportion of green building materials will be used Exceeding 40%; the area of energy-saving renovation of existing residential buildings is more than 500 million square meters, and the energy-saving renovation of public buildings is 100 million square meters. The proportion of energy-saving buildings in existing residential buildings in cities and towns across the country exceeds 60%. The development of cellulose ether provides policy support. After the European debt crisis in 2012, customers in some countries increased their purchases of cellulose ether from China and other emerging countries in order to cope with the crisis and reduce costs.